Pentagram recently redesigned the Austin Museum of Fart and Farthouse (AMoA-Arthouse), adding some clarity to the confusing arrangement between the two organizations.
The museum’s awkward name and logo-sandwich, the unfortunate product of a shotgun wedding, just underscored the fact that it used to be two organizations. It didn’t help things that the combined visual arts institutions were housed under two separate roofs in different parts of the city.
Before:
After:
Pentagram, 2013.
The new name is fairly fresh and liberating, de-emphasizing the museum element that AMoF implies. But, Pentagram did not completely take out the fart from fart museum:
Treating the logo in different contexts
Fart Gallery 